Image Comics Doesn’t Want Joshua Luna To Talk About Racism

(5 min read)

When we tell our own stories, we’re told they’re not “relatable”. Relatable to whom?

Joshua Luna is one half of the Luna Brothers — a duo responsible for writing and illustrating best-selling comics Ultra, Girls, and The Sword — and the creator of Whispers. But he’s also known for making more openly political comic strips that center the Asian American and Filipino-American experience, from celebrating queer Asian love to challenging anti-Asian racism:

Because of its emphasis on decolonization, this is combat art — what Franz Fanon calls “combat literature” in The Wretched of the Earth¹. Luna’s work encourages self-love and community healing while deconstructing racist behaviors and ideologies with sharp social critique. This made his publisher, Image Comics, uncomfortable.

He recently pitched a collection of his Asian American comics to Image for publication, but was treated so poorly during the process that communications broke down and he decided to go public with his ordeal.

For details, see the following Twitter thread:

It’s much easier to point the finger at the Richard Spencers of society than to turn inward and examine one’s own implicit racial biases. So Image Partners gave various excuses for their reluctance to publish AMERICANIZASIAN: it was too “angry” and needed to be “more positive”; it tempted legal action for parodying trademarked characters; and it had “no story for people to relate to”.

One white male Partner even implied that Luna could make the Asian American experience more relatable by taking inspiration from the Hulu show PEN15, which is about a half-white, half-Japanese protagonist (he also mentioned that his wife is half-Japanese)². Luna is Filipino, and it makes no sense for him to center white characters in strips that focus on his own experiences.

According to a keynote speech from last year’s Image Expo, Image Comics has a reputation for publishing content that “no other publisher would dare take a risk on… because we believe every one of those weird and wonderful series represents a new opportunity to capture a new audience.” In that same speech, Publisher Eric Stephenson proudly claimed that “fortune favors the bold”, implying that their commitment to publishing controversial content is what made them a successful company.³

The fear of copyright infringement sounds disingenuous when Luna’s previously published work at Image parodied trademarked characters (Ultra), and former Partner Erik Larsen’s own Savage Dragon character is heavily inspired by The Incredible Hulk.

Larsen, by the way, has previously drawn Internet outrage for making tone-deaf statements about women wearing practical costumes in comics⁴, as well as inserting gratuitous sex scenes in Savage Dragon that feature an Asian woman drawn to look underage. (Unsurprisingly, he is married to an Asian woman, yet has no problem hypersexualizing Asian women in his own comics.)⁵

Maxine is obsessed with sex in Savage Dragon — recalling Vietnam War-era propaganda

And in 2017, when Howard Chaykin released inflammatory “Divided States of Hysteria” covers that featured gratuitous violence against men of color and transwomen⁶ as well as a hijab of the American flag, Stephenson defended Image’s decision to publish them, saying, “If The Divided States of Hysteria prompts just a single productive conversation about the present state of our society, then it has succeeded in its goals and is a story worth sharing.”⁷

But when real marginalized voices like Luna speak about equally contentious and political topics like racism, they’re asked to water down their work. This tone policing double-standard implies that provocative content is only welcome when it comes from white male authors.

When we tell our own stories, in our own words, we’re told that they’re not “relatable”. To whom?

Since going public, Luna has received an outpouring of support and solidarity from his diverse fanbase, who all expressed their desire see this book made:

Collective action is the backbone of every civil rights movement. By making private issues of inequality public, it demands accountability for discrimination that would otherwise be kept hidden and unaddressed while granting power in numbers to those who would not have it individually. Larsen, who condemned Luna for speaking out about his consistent mistreatment by Image staff, tried to further dismiss and shame him for choosing to go public and draw on the support of his own fanbase to get AMERICANIZASIAN made with a POC-run publisher.

When creators of color challenge their white male employers to go public with the discrimination they face in the workplace, they risk losing a lot: their source of income, their industry connections, and their following. In a recent interview with The Beat, Luna expressed concerns about being sued by Image or blacklisted by other publishers or creators in the greater comics community:

“Within hours of going public with what happened, I received an email from the partner describing my post as slander, libel and outright lying…I think comics and the media industry as a whole has been dragging its feet in acknowledging the history and severity of anti-Asian narratives and imagery, to the point where it’d rather kill the messenger than acknowledge the message.”⁸

We at PAV are not here to placate or pacify those who willfully silence POC for talking about their lived experiences under structural racism. As our political climate marches in step with racist ideology, harming marginalized people at the institutional level through imperialist policies both foreign and domestic, it’s important for us to support creators whose works challenge the false narratives spread by white supremacy.

Please help Joshua Luna continue to make a living and get his comics published by a POC-run publisher by sharing his content and donating to his Patreon or PayPal.


J Maraan edits all the things and sometimes writes. She co-hosts Journey to the West, a podcast that centers Asian women’s views on diaspora issues and current events. Find her on Twitter at @j_maraan and @JTTWPodcast.

End Notes:

  1. Fanon, Frantz. The Wretched of the Earth. New York: Grove Press, 1963.

Racist Love in 2018: My Experiences with Asian American Activism

(10 min read time)


(Photo by Mark Ralston /AFP/Getty Images)

It all began with an Asian American Fiction class.

A young Korean American college student, I eagerly awaited my first-ever Asian American Studies course. Class-required readings included very representative and completely unproblematic Asian American classics such as Amy Tan’s Joy Luck Club and Celeste Ng’s Everything I Never Told You. My South Asian instructor was especially adamant about discrediting any criticism of Joy Luck Club or Amy Tan, citing the novel’s role in empowering Asian women like herself. Knowing Joy Luck Club was consistently criticized for its orientalist tropes¹, white savior narrative², and negative portrayal of Asian men³, when Celeste Ng’s ridiculous tweets suggesting she found Asian men “unattractive” because we all reminded her of her “cousins” resurfaced online, I started to question my instructor’s logic.

During one lecture, she made it a point to dismiss author and pioneering playwright Frank Chin as nothing more than an angry misogynist. Already skeptical of her views, I looked up Frank Chin and eventually stumbled upon “Racist Love”, an essay he co-wrote with Jeffery Paul Chan.⁴ Nearly half a century later, no body of work more plainly lays out the current state of Asian America. This 1972 paper answered the question I asked myself in 2018:

If novels and authors that claim to uplift Asian women while disparaging Asian men are lauded and deemed mainstays of an Asian American curriculum, then what does that mean for me as an Asian man living in America?

“[Most Asian American authors] confirm the popular stereotypes of Chinese-Americans, find Chinese-America repulsive, and don’t identify with it… The white stereotype of the Asian is unique in that it is the only racial stereotype completely devoid of manhood…The mere fact that [most] American-born Chinese-American writers are women reinforces this aspect of the stereotype.”
— Frank Chin and Jeffery Paul Chan, “Racist Love”

The seminal essay introduced me to white supremacy’s harmful and persistent machinations and explained Asian America’s decision to sell out through its “acceptance of white standards of objectivity, beauty, behavior, and achievement as being morally absolute”. These revelations violently woke me from a lifelong mental stupor. I suddenly realized that each racial micro- and macro- aggression I experienced throughout my life was intimately connected to and deeply rooted in my country’s toxic relationship with Yellow-ness. Energized by a mix of anger, curiosity, shame, and — ironically —relief, I scoured the Internet for more meaningful discourse to further develop my racial awareness. Browsing Asian subreddits, I sifted through a number of “how to get white girls and be an alpha Asian bro” posts but eventually found some older, informative threads as well as Tales from Mangri-La, a wonderful podcast dedicated to critically examining the Asian male experience.⁵

One thing led to another. I discovered #AsianTwitter, and without even realizing it, I learned about a broad array of topics concerning Asian America, like the prevalence of white men-Asian women romantic pairings, how Affirmative Action fails to accommodate Asian Americans, the lack of non-racist media representation, and the systemic oppression Asian Americans face under white supremacy, among other things.


I hoped this type of content would inspire the birth of a true Asian American racial consciousness. But after a couple of months, I realized they were echo chambers. Sure, current events and recent developments generated fresh conversations, but the comments and reactions started to look too familiar. Becoming aware of the historic and continued oppression my people face inspired me to engage in activism beyond preaching to the choir. If I did nothing with this knowledge, then I would be complicit with injustice and therefore one with our oppressor. An opportunity presented itself when my mom told me about the Koreatown protests against the undemocratic executive decision to build a homeless shelter in the heart of Koreatown, which was made without consulting local residents.⁶

The Korean news media swarmed me, asking for my perspective as a Korean youth. I must have been one of the youngest folks there, and all the 할머니s (halmeonis) and 할아버지s (hal-abeojis) excitedly expressed how comforting it was to see a young Korean on their side of the protest. I began to understand what they meant as I ran into some mid-to-late Millennial counter-protesters handing out Herb Wesson-issued “myth/fact” sheets designed to curb protest efforts. This pattern of younger Asians dismissing the value of community input extended to social media, where I found some of my Asian American Studies peers peddling the same dishonest, one-sided takes. They accused all Koreans of NIMBY and vilified us as anti-black while regurgitating other anti-Asian liberal talking points (that we are “Crazy Rich” and more privileged than white people), and suggested that denying Asians a voice in how policy is implemented in their own communities is necessary collateral damage to solve homelessness.



Online argument with a counter-protester who is totally unaware of the political situation; my response in the middle


A typical response from an Asian American Studies major

Although I refuted their untenable positions (with the help of some random Korean dude I ran into at the protest named Albert), they had greater numbers and stronger optics. My decision to defend Koreatown from an exploitative city council was met with hostility from the same Asian American Studies students who are supposed to be the
educated voices and leaders of my community.

“The [acceptable, AKA sellout] minority’s reaction to racist policy is acceptance and apparent satisfaction.”
— Frank Chin and Jeffery Paul Chan, “Racist Love”

In the end, we won. Koreatown residents were able to choose a new location for the shelter a half-mile away from the originally proposed site. The opposition was never to aiding the homeless, but to the city council’s decision to build structures in Koreatown without asking the locals where these shelters would be placed — something that did not occur in wealthier, whiter cities, whose actual NIMBYism shifted their burden onto communities of color.

Despite my disgust with Asian American Studies majors churning out pseudo-intellectual word salads, I spent the next few months listening to lectures for an introductory Asian American Studies class. Unlike the Asian American Fiction seminar, which primarily consisted of non-majors, this class was a requirement for all students enrolled in Asian American Studies. It was a history course, covering everything from Asians emigrating from China to escape the Opium Wars to how we became the present day “model minority”. But though the material covered a wide variety of topics, the tone of the lectures did not correspond with the truly grim Asian American history I knew; the massacres, lynchings, and ethnic cleansing that terrorized the first wave of Asian Americans were all missing. I had to feign ignorance and interject mid-lecture with questions for the professor to briefly discuss the emasculation of Asian men, Chinese bachelor societies, and the genocide of Asian men through the pincer effect of the 1875 Page Act and anti-miscegenation laws. After class, I even approached the professor to point out what I believed to be notable absences from her lecture material, only to be lavished with unwanted praise about how “smart” I was while she completely ignored my questions.

I knew another Asian American Studies professor, whom I previously befriended at some networking event. This woman was the director of the Asian American Studies center and her name is well known across academic circles. I dropped by her office one day, where we struck up a conversation that eventually led to the topic of race. Shockingly, she concluded that we must even sympathize with white nationalists for the sake of racial progress. She tried to justify her idea by making some vague reference to Malcolm X becoming an internationalist late in his life, which still bewilders me because Malcolm X turned to the international stage to build a pan-African movement that would dismantle white supremacy, not to sing “Kumbaya” with racist white people.

Still wanting to explore real-world Asian activism, I secured a summer internship at the K.W. Lee Center, a Koreatown-based non-profit, before the end of the school year. Unlike my previous engagements with Asian activism, which were often frustrating, my time at the K.W. Lee Center was an overall positive experience. I learned what community organizing was like first-hand with fellow Korean-Americans and developed a good relationship with the president, who deeply cares for Koreatown. I even enjoyed interacting with the high school interns, whose (terrible) freestyle rap battles, oily teenage faces, and excessively noisy conversations over girls, music, and sports made me think of how obnoxious I must have been at their age.

But things were not always so rosy and nostalgic at the K.W. Lee Center. One of the trainers was a Korean American woman who constantly bragged about going on dates with white men, and the other was a Korean American man who constantly lectured me about my “light-skinned Asian male privilege”. Unsurprisingly, his college major was Asian American Studies.

While interning there, I spent a weekend at the Pilipino Workers Center in Downtown for Summer Activist Training (SAT), a 3-day program that serves as a boot camp for aspiring Asian American activists. A motley group of folks was present — men, women, queer, dark-skinned, light-skinned, rich, poor — but all were Asians in their 20s. I went in with high hopes based on a friend’s recommendation but I was sorely disappointed by the end. Our days were filled with workshops led by spokespeople from fairly prominent Asian non-profits. As I sat through these presentations, which consisted of trivial and irrelevant activist training activities such as learning storytelling to garner sympathy and playing games to develop “teamwork”, I quietly observed these self-proclaimed activists.

One woman, a representative from some Asian American labor advocacy organization, shared unsolicited details about her aspiring modeling career. Another woman passionately informed us about the poor working conditions of Thai women and how we must “do something”, not specifying what exactly that something would be, and then left after being picked up by her white husband. Someone from the Chinatown Community for Equitable Development (CCED) tried to enlighten us with ideas of a new utopia in which Asian Americans, with their reprehensibly enormous wealth (pushing the Model Minority myth by citing highest average income while ignoring how many Asians live in abject poverty⁷) would partake in a massive redistribution of wealth to support Black and Brown communities.

I didn’t know any other Asian activists who led activist training on Saturday mornings to shamelessly promote themselves, who came home to their oppressor’s loving arms every day, or who recited fantasy tales and insisted they were true. What are these people…?

Activism is not some side gig. It’s not an opportunity to virtue-signal for your white friends, nor is it a platform to spread lies. I saw true activism with my own eyes at the Koreatown protest, where anyone could feel the collective energy of a people resisting oppression and fighting for change. Their dedication is so passionate because these issues endanger their homes, their families, and their livelihoods. Until demands to recognize these essential rights are met, activism is nothing but a lifestyle.

When I saw those “activists” leverage activism to promote their ulterior motives, I started to question my own. Why am I here?

I am not sure what the right answer is, or if there even should be a right answer. But as Socrates said, “there is only one good, knowledge, and one evil, ignorance”. To do nothing with the knowledge I gained would be a victory for ignorance, and thus evil.

But it is very difficult to accomplish anything in Asian activism, even when armed with the necessary knowledge. One fellow participant literally argued with me that Asian American men outmarry more than Asian American women, some bogus or at best very outdated statistic⁸ he apparently learned in his multi-ethnic studies class.  Some other guy, a pre-law student, defended Justice Lewis F. Powell for his supposed “good intentions” towards Asians, despite the justice’s lone opinion on the Bakke case shifting the justification for Affirmative Action from remedying societal discrimination to the appearance of “diversity”, which has since harmed Asian applicants.⁹

During a dinner, the SAT program leaders designated four tables for caucuses. Each table would host a topic for conversation, these four topics being “Anti-blackness in the Asian community”, “Asian male privilege”, “East Asian privilege”, and “Mental Health Awareness”. I sat there kind of dumbfounded as the 25 or so aspiring Asian activists collectively began to criticize Asians for xyz reasons over dinner, which by the way was catering from some horrific “Asian fusion” abomination of bibimbap, an embarrassment to one of my favorite Korean dishes. After literally and figuratively taking a deep breath, I moved over to the table devoted to discussing “Asian male privilege”, an already festering conversation condemning Asian American men’s rampant “misogyny and patriarchy”, to throw in my two cents. Put simply, I loaded my knowledge cannons and fired away. In the end, only one person remained: a fellow Asian man named Anthony, who after initially showing signs of cognitive dissonance started to finally grapple with the truth of Asian male oppression. For everyone else, there was no such process. What should have been an opportunity to question the prevailing narrative became a race to run away from the truth. Anthony and I were ostracized to the “losers table” for the remainder of the program.

My internship at the K.W. Lee Center, which was more pleasant than SAT, inspired me to apply for a position at the Korean American Coalition (KAC). At the time, I assumed that Korean American activism was more praxis-oriented and thus superior to the disappointment that is the rest of Asian American activism. The Korean activists I met did not talk endlessly about checking our mythical privilege and apparently inherent anti-blackness; instead, they took to the streets and rallied with the people against the undemocratic building of a homeless shelter. Additionally, I was familiar with KAC’s role in protesting the shelter¹⁰ as well as their work to prevent more than half of Koreatown becoming subdivided into Little Bangladesh.¹¹ Surely this had to be one of the “good” Asian activist organizations!

The interview, which I had with the KAC executive director himself, was terrible beyond imagination. As most people are raised to believe, I thought job interviews were an opportunity for employers to determine if someone would be a good fit as an employee, not an occasion to bully and insult potential candidates. When our interview moved on from sharing formalities to discussing racial issues, the director flat out denied there ever was an ethnic cleansing of Asian Americans¹², calling me “extreme” for asserting well documented¹³ and widely accepted¹⁴ historical facts. In addition, my perfectly justifiable idea of punishing racists through social ostracization was shut down because empty words¹⁵ are more “strategic” (AKA least inflammatory to the status quo).

You can read more details as well as the angry letter I sent him in the following Twitter thread:

Looking back now, I am not sure if he was simply dim-witted and ignorant or deliberately malicious. In my opinion, these are two sides of the same coin.

My 6-month foray into Asian American activism is best encapsulated by my conversation with that guy at Summer Activist Training who tried to argue that Asian men statistically outmarry more than Asian women. He literally tried to refute empirical data from the Pew Research Center.¹⁶

How is this any different than reciting “two plus two equals five”? Am I living in some Orwellian dystopia?


46 years ago, “Racist Love” declared that “the best self-contempt to condition into the minority has its sources seemingly within the minority group itself. The vehicles of this illusion are education and the publishing establishment”. Both this article and reputable scholars have exposed the illusory “Facade of Leadership”¹⁷ which has already instilled self-hate into the minds of many young Asian Americans.

In order for true Asian American activism to flourish today, the only logical option is to abandon the simplistic frameworks that cultivate a false consciousness and instead rebuild our pool of knowledge. A new Asian American movement must pursue actionable solutions based on history, facts, and evidence-based politics.



Guest writer Joo Hyun is a Korean American college student. He enjoys playing the piano. You can follow him on Twitter @hyuneeah.

A Critical View On Asian Activism: Do They Represent Us? Or Undermine Us?

(12 min read)

The Erasure and Downplay of Anti-Asian Racism 

A recent video surfaced from CBS News and various news media outlets, in which a Black woman was seen in a heated argument with a nail salon worker in East Flatbush, Brooklyn, NY. According to the information provided by an article in The Washington Post, the woman, named Christina Thomas, headed to Happy Red Apple Nails on August 3, 2018, for a manicure, pedicure, and eyebrow wax. To summarize the events that transpired, Thomas disliked the eyebrow wax she received and refused to pay for the service, though the manager Michael Lim was reported saying that “[Thomas] didn’t like it and doesn’t want to pay for nothing,” to which a verbal altercation broke out and escalated into a physical one.

Continue reading →

#AsianLove Campaign

(2 min read)

Calling all Asians! Let’s celebrate ourselves and each other.

In Western media, Asians have poor representation, if any at all. We are often used as background characters, stuck playing the sidekick, or shown as submissive partners for white people. But instead of waiting to see ourselves in Hollywood, why not represent ourselves?

With the #AsianLove campaign, let’s openly celebrate Asian love by unapologetically centering ourselves and our loved ones. Let’s reaffirm who we are: a diverse, proud, and united community. Join in on our campaign by sharing a photo of you and your Asian bae, groups of Asian friends, or your family with these hashtags: #AsianLove, #asiantwitter, #ToAllTheBoysIveLovedBefore, #AMAW, #AMAM, #AWAW, #ProAsian, #AsianCouples, #SEAcouples, #DisabledAsianLove, etc.

Note: Asians refers to ALL Asians of different ethnic groups, gender identities and orientations.

Posts can be made at any time, but we will be liking and retweeting new posts every Thursday from 12pm-3pm local time for a weekly dose of positive vibes.


Matthew De Starkey, Words That Still Wound, And The Case For Being Vocal About Racism Against Asian Males

On Tuesday, July 10, 2018, a University of Wisconsin-Whitewater instructor, Matthew De Starkey, tweeted a photo of himself posing as a Chinese coolie: squinty eyes, a makeshift straw hat (wooden bowl), with hands pressed in mock prayer.

Continue reading Matthew De Starkey, Words That Still Wound, And The Case For Being Vocal About Racism Against Asian Males

JTTW Episode 14: Panhandling Activists Begging for “Change”

By Sen Tien

Join J, Vi and Sen as they imitate online activists, describe encounters with panhandlers and how they try to navigate the volatile nature of the ‘them vs. us’ rhetoric on Twitter.

Continue reading JTTW Episode 14: Panhandling Activists Begging for “Change”

JTTW Episode 13: Working Class

By Sen Tien

In this episode, we talk about how the working class or blue collar workers experience racism differently. We briefly touch on class as well and how it’s a neglected dynamic in the Asian activism sphere.

Continue reading JTTW Episode 13: Working Class

JTTW Episode 5: Logan Paul, Japan Is Not Your Playground

By Sen Tien

Vi, J, & special guest Lisa reflect on the Logan Paul incident and the cultural significance of Aokigahara forest.

Continue reading JTTW Episode 5: Logan Paul, Japan Is Not Your Playground